This is the story board for our Documentary it shows all of the subjects we find relevant in our initial ideas brainstorm.
1. The first slide is a rhetorical question, this will capture the audience's attention and will make the audience think about the issues shown and the aims of our campaign. Similarly to our Logo it uses a white and green colour scheme with the most important word highlighted in a green font to make it stand out. The dark background makes the writing more obvious.
2. A teenager answers the question 'What is Regeneration?' in simple language to make it accessible and relatable to all teenagers.We used a teenager because the target audience would most likely respond better someone at similar age to them explaining it to them. The teenager is dressed casually , in way you would expect teenagers to dress to make the teenager more relatable to the target audience.
3. We use the same font and colour scheme on the slide to create continuity in our campaign . We ask the question "Why is Regeneration important" this makes the audience think about the campaign and the issues we are trying to solve.
4. We used the same girl as before because the subject of the two interviews are extremely similar so we used the same teenager for both to make the interview clear and easy to understand. This would be filmed in a typical teenage bedroom to show authenticity and make the campaign more relatable to teenagers
5. We will use a slide similar to the others with the same colour scheme to create continuity in our campaign.
6. We use a different teenager show a different representation of teenagers. We show an example of a successful regeneration project in Avenue park to show that the aims of our campaign are not unreasonable. We show a teenager in Avenue park to show that there is nothing appealing to teenagers in the park, this shows the need for teenagers to have their own space.
7. The word teenagers is highlighted to show the target audience that our main concern is that teenagers don't have a place to go. This would make teenagers feel as if the campaign would specifically help them.
8. We show a teenager explaining the issues with Buff's Park to show that teenagers are interested in the campaign but also highlight what could be done to make the field appealing to teenagers. This shows how the campaign would affect the target audience and how we could benefit them. We shot this scene in Buff's Field so the target audience would appreciate what a terrible state the field is in.
9. Our Last slide shows the regener8 slide which shows the brand of the campaign and references our campaign in particular .
10. We show a teenage boy so both sexes are represented. We show a teenager looking happy and enthusiastic about our campaign, this shows that our campaign is something that will appeal to teenagers.
11. The last slide shows our company logo, Campaign logo, slogan and contact details so the target audience will immediately have the option to get involved. This is the last thing we show so the audience will feel empowered and want to get involved and then be given a way of doing so. This would be the thing they would remember.
7. The word teenagers is highlighted to show the target audience that our main concern is that teenagers don't have a place to go. This would make teenagers feel as if the campaign would specifically help them.
8. We show a teenager explaining the issues with Buff's Park to show that teenagers are interested in the campaign but also highlight what could be done to make the field appealing to teenagers. This shows how the campaign would affect the target audience and how we could benefit them. We shot this scene in Buff's Field so the target audience would appreciate what a terrible state the field is in.
9. Our Last slide shows the regener8 slide which shows the brand of the campaign and references our campaign in particular .
10. We show a teenage boy so both sexes are represented. We show a teenager looking happy and enthusiastic about our campaign, this shows that our campaign is something that will appeal to teenagers.
11. The last slide shows our company logo, Campaign logo, slogan and contact details so the target audience will immediately have the option to get involved. This is the last thing we show so the audience will feel empowered and want to get involved and then be given a way of doing so. This would be the thing they would remember.
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