Survey

Click here to see the survey for our survey focussed on our target audience, teenagers.

Click here to see the survey about regeneration in Baldock with a larger range of ages.

My Group

I am working with Jess Farey because we work at a similar level and we work well together. Click to access her blog here

Community places that could be regenerated in Baldock and Ashwell

• The local stables have been abandoned for more than ten years, they used to be a popular riding stables with plenty of land but when the owner died his family chose to abandon it. The area around it has overgrown and there are many issues inside. I think this could be regenerated into a house, library or regenerated back to it's further glory.

 

• The field next to Ashwell's local church was part of a riding school which was abandoned about ten years ago, while the building was abandoned the field has been sold and rented out regularly up to five years ago when it was abandoned. There are several things that could be done with this. It could be restored for farming like the land behind, it could be made into a splash park or nature reserve or it could be regenerated to make it suitable for renting and buying once again.

• The local park in Baldock obviously already has a purpose, which is to provide a safe place for children to play and a large open space for sporting events but it doesn't offer anything to teenagers, which is why I think a small portion of the field should turned into a skate park so teenagers have a safe space of their own. Also I think a splash park could be added for the children, this would be appealing in the summer and could help young children learn to swim because most swimming pools don't have resources for young children.

 

Community Areas in Baldock

There are a lot of Community Areas in Baldock, it is important to have these areas because it makes the people in the local area bond together and gives families and friends a place to go to relax. For example...

• The Town Hall is a community area that is the focus of several regeneration campaigns, it is a community area which is important to the local society.

 

 

 

• The churches and other religious buildings are important to community because it allows people of all ages to bond over one religion and allows people to apply their necessary religious traditions for example baptising children.  

• The library is a great example of a community area, it has a large range of resources from computers to DVDs and obviously books, it has an area for each age range and on a wide range of subjects. Everyone is welcome there and they even hold events for children.

• There are a lot of Pubs in Baldock, they are important to the community because it allows adults a place to hang out with friends and relax while drinking. Also during the day, it is a nice place for families to spend time.

• Parks are important to the community because they are a place for children to hang out, and for families to spend time together and relax. It is also convenient for events because of all the available space.

 

• The is only sports centre and gym in Baldock and is tied to Knights Templar School but is also open to the community. It is important to have areas like this so people have a resource for exercise and health.

•  The community centre is one of the town's most obvious example of a community area. It has several different types of dance lessons for a range if ages, from infants to teenagers and has many other classes to appeal to society. 

 

Community

Community areas around the school

There are a lot of Community areas for students to socialize and a lot of them are classic examples of regeneration in school.

• The Outside seating areas, there used to be a deserted area between the car park and the art classrooms that no function at all, a few years ago tables were added so people can eat lunch outside in the summer and have a place to socialize at breaks and lunchtimes.

• The chicken coop was added to the school earlier this year as part of the schools campaign to be more environmentally-friendly. Before this was added it was an empty space by the school car park where the school site managers used to keep the rubbish and extra materials, now it is a eco-friendly way to help the school and a place students can go to look at the animals.

• The school field is where most students relax at breaktimes and lunchtimes, the school recently added tables and benches to make it possible to eat lunch or do homework on the field which before wasn't an option. Behind it is the new sixth form building, it was build to give the sixth formers more places to relax and more resources for learning, this shows how much our school cares about the students of community areas.

 

• The school vegetable patch and garden was added over the summer holidays and is another way our school helps the environment. This is used mostly by the gardening club and science departments. Before it was regenerated into a garden it was a quiet part of the school field without many seating areas for students.

 

NHS Anti smoking campaign

The NHS uses shocking images and videos to make their point because they aim to scare people into stopping smoking so using a disgusting image could actually be positive.

 

The Target audience are young adult smokers with a disposable income, they want to give up smoking but can't as shown by the phrase 'hooked'. The people in the adverts are both young, average looking and both look as if they are struggling for money, this indicates that they are both struggling for money.

 

The language in the adverts are simple but are obviously aimed at an adult audience instead of being, simplified even more to make it relatable to children. The use of the phrase "hooked" makes the image and/or video make more sense to the viewer and makes the advert memorable for the viewer.

 

The formats they use are posters are television adverts because the campaign relies on graphic images or video to shock the audience which can't be achieved through radio advertising.

Tory Campaign 2010

The 2010 Conservative campaign uses a typical British family to show that The conservative party initiatives benefit more than just upper class people. The adverts use a caring mother, who is concerned about her children's future which is relatable to other British mothers. The slogan mentions how she wants to support her family which most people can relate to.

 

 

The target audience of the campaign are obviously tory supporters and parents concerned for their children's future, the average age of a tory voter is between 30 and 50 years old, so most parents fall into that category which is why the chose it. It also makes it seem as if the conservative party care about future generations. The slogan "I've never voted Tory before..." makes it clear the advert is aimed at non tory supporters and also makes it seem to be a encouraging and welcoming party.



By using a numbered list the Tory's are clearly showing their priorities in a way which doesn't highlight that the fact that some serious issues are being addressed below less important matters.

 

 

 

Think! Campaign Analysis



 The Think Campaign

 

The Think! campaign is aimed at a wide range of ages. For example the Think! Tales of the Road is aimed as children, this is showed by the simple language and non graphic way the advert is presented. The Stop, think, Live campaign is more graphic and features a teenager dead on the road this shows that the target audience is teenagers and young adults.

 

 



The Campaigns intentions are to build awareness about road safety and use seemingly safe scenarios where people have been seriously injured to show people that they should follow road safety no matter how safe they feel.

 

They adverts use simple language to appeal to a vast range of ages and intellectual levels, they message is simple so they use is simple and obvious so the adverts use simple language to highlight this. The simple language allows people to read or listen to it quickly and makes the advert more memorable, also the text or dialogue doesn't overpower the shocking image or sound.

 

 

The Think! campaign uses a variation of formats to advertise including posters, Billboards, pop-up ads, television adverts and an educational website. The Think! campaign uses shocking or interactive advertising to make people remember the campaign and talk about it on social networking sites. On the Think! website there are several interactive activities for children to teach them about Road safety.

 

Research into Community Campaigns in my Local Area.

Wild Stevenage

Wild Stevenage is a local campaign to protect Stevenage's local wildlife. The Campaign began in April 2011 and was recently completely. The Campaign was supported by the Heritage Lottery Fund,  SoStevenage and Stevenage Borough Council  It has achieved a great deal of changes around the town. They produced nature trails in  Monk's and Whomerley Woods and Shackledell Grassland and family activities were run on Stevenage wildlife areas.

One of the recently added footpaths in Stevenage

The campaign used several media platforms including posters, leaflets and a website, this meant that the campaign was spread amongst several different media platforms but also that it could appeal to a wider range of age groups. One thing I would add would be social networking pages like Facebook or Twitter to appeal to a more young adult audience and keep up with digital media and how it affects society today. 



Here is an example of the Wild Stevenage Website 

The Target audience of this campaign is a range from children to the elderly, because the focus of the campaign is that families from around Stevenage would work together to regenerate the local area. I'd like to draw inspiration from this for my own campaign as it makes regenerating an area more affordable while also having the support of the community. 

This campaign was obviously successful as the community bonded together and supported the campaign, with several people helping to look after the land and the campaign reached all of its goals.

The Target Audience is clearly addressed on the website, the layout is simple and user friendly which shows it is trying to address a range of age groups and technical skill. The webpage features some children working on the regeneration which not only demonstrates an ideal age group but also makes it appealing to parents and grandparents. There is no link to any social networking site which shows that the campaign isn't aimed at young adults or teenagers. 

The website features persuasive techniques such as Slogans, logos, a company name and clear contact details, all of these will attract the target audience and encourage people to get involved. 

Before

After

Baldock Town Partnership

The Baldock town partnership is a campaign to improve Baldock's economy and support local businesses during the recession. The campaign started in 2005 and is still active today. The campaign is represented at North Hertfordshire District Council and other Baldock groups by local members and owners of local businesses. In 2 June 2007 the Baldock Town Partnership became partners with a private limited company. The partnership was initially given £14,000 from the North Herts District Council but all other funds they must find and allocate themselves.

The Baldock town partnership has a webpage on a general website for the town of Baldock and also features in part of 'Enjoy Baldock's newsletter. There is no posters, leaflets, documentaries or social networking pages, I think this gives the campaign a disadvantage because it is difficult for people to find out about the campaign and it doesn't attract young people by using popular social networking sites.

I think the Target audience of the campaign is older adults, probably around 40 or 50 because it doesn't use any digital media techniques to attract young adults or teenagers and the layout is far too professional and the language to complex for the campaign to be aimed at children. 

This campaign is quite successful because it clearly has several volunteers, but unlike some other campaigns this campaign is still in progress despite being started nearly ten years ago. 

Friends of Norton Common
The Norton Common Nature Reserve is a local community area for families and wildlife, it was created along with town in 1903 by the community planners who saw its potential as a town that could connect with nature. FoNC work to protect and preserve Letchworth's wildlife, they work with the Countryside Management Service and North Hertfordshire District Council to solve the problems and build awareness.

 

The campaign uses several different production methods including a website and a leaflet. The campaign is aimed at family sort of age group, with a website designed to appeal to adults but the aim of the campaign is to save the nature reserve which is a goal that could appeal to all age groups even children. The website has quite a neutral colour scheme which shows that it is not aimed at a particular gender. This is clearly not aimed at young people because it isn't represented on social networking sites which is a successful way of appealing to teenagers or young adults.

The Friends of Norton Common Website

Front of Friends of Norton Common Leaflet 

Back of Friends of Norton Common Leaflet 

The Campaign was relatively successful as it has received a lot of support and local publicity , however the campaign's aims have not yet been achieved.

The campaign leaflet uses techniques like slogans, rhetorical question, visual imagery, tables, a campaign logo, a company logo, maps and many other conventions. These help make the campaign more appealing to the target audience and helps get the point across clearly. 

Before

After

Triangle Community Gardens 

The campaign was created in 1999 to promote the values of gardening and community in Hitchin. It was originally set up by people who lived locally and wanted a space for families to use as a place for gardening. 

The campaign uses production methods such as a website and social networking sites on Facebook and twitter. 

The website uses techniques like logos and slogans. It uses simple language so it can appeal to a wider range of age groups including children. The bright and colourful website shows that the target audience includes children. This tells us that the campaign is aimed at families or scouting/guiding groups. 

The social networking links show that the campaign uses digital media to make it appealing to young adults and teenagers. 

The Twitter page for Triangle Community gardens

Facebook Page for Triangle Community Gardens 

The campaign uses social networking to appeal to a wider audience, including teenagers. 

I think the campaign was successful because it has a great deal of support and achieved the goals that it was set even now 15 years after the campaign was founded, the gardens are used by many local people. 

Before

After

Research into the issue

Why do we need to focus on the Regeneration?

We need to focus on Regeneration because there is a rising demand in the local are for both housing and community activities and Baldock isn't meeting this demand. Instead of repairing and renovating abandoned buildings instead destroying community areas and the local wildlife by building on new land. Also Baldock hasn't got many resources for teenagers, for example a skate park, there has been a lot of complaints about where the teenagers of Baldock have been skateboarding which shows that teenagers haven't got any where to spend their time.


One of the many campaigns for Baldock to get more community areas

Why do we need to focus on getting people involved with Community and Green space?

We need to focus on getting people involved with the community so everyone can have their opinion heard. Ways to get involved are joining the local council or taking place in protests and contributing to the local community. It is important for people to get involved with their local community to protect the future local wildlife, community areas and places of historical value. Having several opinions one an issue means there are more possible solution.