The Think Campaign
The Think! campaign is aimed at a wide range of ages. For example the Think! Tales of the Road is aimed as children, this is showed by the simple language and non graphic way the advert is presented. The Stop, think, Live campaign is more graphic and features a teenager dead on the road this shows that the target audience is teenagers and young adults.
The Campaigns intentions are to build awareness about road safety and use seemingly safe scenarios where people have been seriously injured to show people that they should follow road safety no matter how safe they feel.
They adverts use simple language to appeal to a vast range of ages and intellectual levels, they message is simple so they use is simple and obvious so the adverts use simple language to highlight this. The simple language allows people to read or listen to it quickly and makes the advert more memorable, also the text or dialogue doesn't overpower the shocking image or sound.
The Think! campaign uses a variation of formats to advertise including posters, Billboards, pop-up ads, television adverts and an educational website. The Think! campaign uses shocking or interactive advertising to make people remember the campaign and talk about it on social networking sites. On the Think! website there are several interactive activities for children to teach them about Road safety.
Good look at this campaign. Remember to discuss how this campaign links its products and targets a specific audience.
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