The NHS uses shocking images and videos to make their point because they aim to scare people into stopping smoking so using a disgusting image could actually be positive.
The Target audience are young adult smokers with a disposable income, they want to give up smoking but can't as shown by the phrase 'hooked'. The people in the adverts are both young, average looking and both look as if they are struggling for money, this indicates that they are both struggling for money.
The language in the adverts are simple but are obviously aimed at an adult audience instead of being, simplified even more to make it relatable to children. The use of the phrase "hooked" makes the image and/or video make more sense to the viewer and makes the advert memorable for the viewer.
The formats they use are posters are television adverts because the campaign relies on graphic images or video to shock the audience which can't be achieved through radio advertising.
Very good, detailed analysis. Clear understanding of the techniques used and intended impact o the audience. Maybe make a comment about how the products for this campaign are linked.
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