Company logo

In the Company Logo we clearly show our target audience, the Youth of Baldock. We used a black font because it is more subtle, for example a logo directed to children would be more bright and colourful and there is a clear distinction between children and teenagers. The name is simple and understandable so the message and target audience is clear and obvious. The two words are connected so to show that campaign has a general direction we'd like to take Baldock in for example making Baldock more modern or more appealing to teenagers. The arrow represents the future, this shows that we would like to make Baldock a better place in the future and for future generations. 

For our company we chose to focus on making Baldock a better place for teenagers rather than making Baldock a more eco-friendly place because we feel that appealing to teenagers is more suitable for our campaign and there is more chance of people being interested in the campaign. 

Links to social networking sites

We have set up social sites such as facebook and twitter so we can interact with our target audience and learn what they like and dislike. This gives people a easy way to be involved with the campaign and create awareness for the issue.

Facebook: https://www.facebook.com/regener8campaign













Twitter: https://twitter.com/regener8campgn

Tumblr: http://regener8-campaign.tumblr.com/

Website: http://regener8campaign.weebly.com

FreeSpace Logo and Slogan

Anti-YOLO Logo and Slogan

Logo and slogan Regener8

Initial Thoughts

Initial Thoughts	Answer	Explanation
Who I might work with?	I am in a group with Jess Farey.	We chose to work together because we work well together and have similar abilities .
Chosen area to campaign for.	We have chosen to campaign for Baldock because there is a lot of potential for regeneration here	It is a market town that is one of the oldest settlements in Hertfordshire with some key facilities such as pubs, a library and a community centre. It is important because it is surrounded by several small villages that don’t have the same resources, such as shops (specifically the large Tesco), the sport centre and the library.
Local campaign – how does this place affect the area.	The local campaign will help the local area because teenagers a safe place to spend their time.	Because local teenagers not only in Baldock but also in surrounding towns and villages need somewhere to spend their time.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc	We’d like to do a documentary on regeneration.	We want to create a documentary because we can use more persuasive techniques in a documentary than a short time frame such as a television advert e.g. facts and statistics, anecdotes, emotional language, shock and guilt.
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc	We would like to make three posters.	We want to make eye-catching posters that appeal to the target market group. We can use thought provoking images and language to gain support for our idea and create a memorable campaign as well as the opportunity to use a logo, we could use QR codes to link social networking.
How these 2 forms are integrated (vital for higher marks)	We are going to create a Facebook and Twitter page for our campaign that we will regularly update. We will promote these pages using the documentary and posters.	We think this will appeal to our target audience as well as promoting our campaign to a wider audience. It offers teenagers a chance to interact with us and acts as a constant reminder of the campaign and the work being done.
Intended target audience	Our target audience is teenagers	We chose to target teenagers because we know how to appeal to them and understand the facilities that they want in Baldock. We could also extend our campaign by using social networking sites like Facebook and Twitter that are statistically used the most by young people.
Why this campaign suits them.	It is a suitable campaign for teenagers because it is their future so they should be aware of the issues surrounding the community.	They’re the people who will benefit the most from our ideas. Also, they are the least concerned about environmental issues and regeneration, so this campaign would not only promote our ideas but also educate them.
Any other ideas or comments to make	We will link our products by using similar colours, images/ videos of the same people or area, the same typography/ logo and slogan.	The visual continuity will make it obvious that the products are promoting the same cause and make the campaign look professional and realistic.

Survey results

We created two surveys for people who live in or around Baldock on survey monkey one for all ages and one specifically for our target audience, teenagers. we asked several different questions to determine how satisfied people and in particular teens are with the community areas around Baldock, we did this so we could learn what appeals to our target audience and discover issues in the local community which teenagers want to be addressed. 

Results 

we both put links on our Facebook accounts because this is a site that is statistically proven to use the most, we did this so we could as helpful and useful results as possible.

A majority of the teenagers we asked were between the age of 13 and 16 we had slightly more women answer than men but there were still plenty of men who answered our survey. 

The first question was "where do you like to spend your free time in Baldock" we asked this to see where teenagers spend their free time and to see if Baldock had suitable areas for teenager to spend their time. the most popular answer was Avenue Park, which is also a popular answer for areas to be renovated or added to. Other popular answers were Tesco, Costa coffee and Ivel springs, this shows our audience is interested in protecting green space. This clearly shows that teenagers don't have a particular community area to spent their time like most other age groups.

The next question was if they were satisfied with their community areas in Baldock 66.6%  of people said no, we had comments like 'boring' and 'too babyish'
Other things people said they would like to be added to Baldock were:

• "Have more shops"
• "More hidden benches/ tables etc to hang out at"
• "Skate park"
• "A swimming pool or cinema"
• "More concerts, closer places to go, and in general something to actually do in Baldock"
• "A skate park"
• "Cleaner pathways"
• "Cinema"

Our last question was "which community area in Baldock do you think could be regenerated for another use?" The answers show that people want the town hall and avenue park to be regenerated for a new use. They want them to be refurbished into a more family friendly areas or areas for teenagers to hang out.

Here is a interview with a member of our target audience. Here is a link to our interview. 

Our Presentation and feedback

 

 

Positive feedback from our class included:

• "Clear ideas of what to do (build on existing land)"
• "Good points"
• "Clearly done research"
• "Very specific ideas"
• "Targeting audience"
• "Clear survey and results"
• "Well presented"
• "Clear and confident"

Things we could improve on were:

• "Make the powerpoint in time with the speech"
• "Survey contradicted ideas"
• "More relevant data"
• "Polly spoke too quickly"
• "Fix video issue"

When we give our next presentation, we will consider these comments and try to improve our work by focusing on the areas we could improve on