Company logo

In the Company Logo we clearly show our target audience, the Youth of Baldock. We used a black font because it is more subtle, for example a logo directed to children would be more bright and colourful and there is a clear distinction between children and teenagers. The name is simple and understandable so the message and target audience is clear and obvious. The two words are connected so to show that campaign has a general direction we'd like to take Baldock in for example making Baldock more modern or more appealing to teenagers. The arrow represents the future, this shows that we would like to make Baldock a better place in the future and for future generations. 

For our company we chose to focus on making Baldock a better place for teenagers rather than making Baldock a more eco-friendly place because we feel that appealing to teenagers is more suitable for our campaign and there is more chance of people being interested in the campaign.