Initial Thoughts

Initial Thoughts	Answer	Explanation
Who I might work with?	I am in a group with Jess Farey.	We chose to work together because we work well together and have similar abilities .
Chosen area to campaign for.	We have chosen to campaign for Baldock because there is a lot of potential for regeneration here	It is a market town that is one of the oldest settlements in Hertfordshire with some key facilities such as pubs, a library and a community centre. It is important because it is surrounded by several small villages that don’t have the same resources, such as shops (specifically the large Tesco), the sport centre and the library.
Local campaign – how does this place affect the area.	The local campaign will help the local area because teenagers a safe place to spend their time.	Because local teenagers not only in Baldock but also in surrounding towns and villages need somewhere to spend their time.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc	We’d like to do a documentary on regeneration.	We want to create a documentary because we can use more persuasive techniques in a documentary than a short time frame such as a television advert e.g. facts and statistics, anecdotes, emotional language, shock and guilt.
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc	We would like to make three posters.	We want to make eye-catching posters that appeal to the target market group. We can use thought provoking images and language to gain support for our idea and create a memorable campaign as well as the opportunity to use a logo, we could use QR codes to link social networking.
How these 2 forms are integrated (vital for higher marks)	We are going to create a Facebook and Twitter page for our campaign that we will regularly update. We will promote these pages using the documentary and posters.	We think this will appeal to our target audience as well as promoting our campaign to a wider audience. It offers teenagers a chance to interact with us and acts as a constant reminder of the campaign and the work being done.
Intended target audience	Our target audience is teenagers	We chose to target teenagers because we know how to appeal to them and understand the facilities that they want in Baldock. We could also extend our campaign by using social networking sites like Facebook and Twitter that are statistically used the most by young people.
Why this campaign suits them.	It is a suitable campaign for teenagers because it is their future so they should be aware of the issues surrounding the community.	They’re the people who will benefit the most from our ideas. Also, they are the least concerned about environmental issues and regeneration, so this campaign would not only promote our ideas but also educate them.
Any other ideas or comments to make	We will link our products by using similar colours, images/ videos of the same people or area, the same typography/ logo and slogan.	The visual continuity will make it obvious that the products are promoting the same cause and make the campaign look professional and realistic.