Initial ideas-pros and cons

Places to regenerate-Buffs Field 

Pros

• Large empty space, not being used 
• Good location
• Could be easily renovated into a football pitch

Cons 

• Already being used by dog walkers

Target Audience 

Pros

• We understand them being that age ourselves 
• It's easier to connect with age group over social media 

Cons

• Not many teenagers are interested in helping their local community 

Documentary 

Pros

• Can sufficiently get our point across to our target audience  
• Engaging and can interest target audience
• Gives us more potential to explain our aims 

Cons

• Long, teenagers may get bored
• Too long to be an advert on TV 

Print Campaigns-Posters 

Pros

• Attention grabbing
• accessible to teenagers 
• Sums up campaign 

Cons

• Not much information given, more could be given on a leaflet. 

Social Networking

Pros

• Cross Media Platforms 
• Attracts teenagers attention
• Most teenagers have social networking pages like Facebook, twitter or tumblr 

Cons

• Not all teenagers use social networking sites 

Our Two Linked Products.

Our two Linked products are our print campaigns and our Documentary because we believe they will be the most appealing methods to our target audience. 

This is an example of our first print campaign. 

Our Second campaign is a video documentary focusing on why the land should be regenerated and demonstrates the target audience. 

Presentation and Class Feedback

Positive Feedback

'Good ideas. '

'I found their video very effective, it made people want to watch it'

'Good poster design, fabulous ideas'

'Very good presentation'
'Good understanding of target audience and clear voices from both'

'Smartphone Logo (target audience). Good use of stats. Logo and Poster good. Video good.'

'Speaks clear and loud'

'Presented well, both spoke loudly and clearly. Answered all questions within the presentation and covered all areas of progress. Great logo and poster ideas, e.g. smartphone attracts target audience. Great use of statistics and conventions. Links back to the brief.'

Things to improve

'The posters are all the same and rather plain and could do with different types of posters and not reading off a script.'

'Speak a bit slower have more people in your video'

'Video sound could if been better and abut too much writing but nice PowerPoint'

'Polly spoke a little to fast to understand what she was saying sometimes and they went through the slides quite quickly'

'Couldn't hear what was being said in their film.'

'In their advert they need to cut out the interferance with the mic'

 A bit difficult to hear the documentary

Clear presentation with good ideas and great end products. Spoke clearly and explained everything with good points

'A lot of writing but I couldn't see it. 

 Couldnt really hear the film beucase of the wind and cars

Campaign Ideas- Brainstorm

Final Campaign Name, Logo and Slogan

We have decided to use the Name Regener8 because out of all the names with researched (e.g FreeSpace and Anti YOLO) we thought it had the correct balance between professional and serious and relate-able to teenagers.

The phone suits the Target Audience most because it is a desirable object to the teenagers rather than an older outdated phone or gadget. We chose to use a phone instead of another gadget because the phone represents the fact that teenagers are very social and this could also link to our social networking sites. 

We choice the slogan because it has brand continuity with the with our name and logo.

Final Target Audience

Our Target Audience is Teenagers. We want to regenerate Buffs Field park into a place designed to suit the interests and tastes of teenagers. Teenagers need their own space because they're to young to have their own house or flat but also to old to suitable for most community areas.  

While Avenue Park was recently regenerated with new playground equipment and a sports field but there is nothing appropriate for teenagers. Most teenagers in Baldock spend their free time at home, at cafes or at Tescos, this clearly shows the lack of community areas in Baldock. We would like to create a park specially for teenagers, with football and rugby equipment, new benches that aren't rotting and we'd like to refurbish the old on site building into changing rooms or a meeting room where youth clubs could meet. 

Our Target Audience are teenagers between the ages of 13 and 17 because we received the most response from that age range on our social media pages. We don't have a particular gender in mind for our campaign because all teenagers need a place to spend their free time, also both genders could use the park in different ways. 

A majority of teenagers have social media accounts on Facebook, Twitter or Tumblr so we created accounts on all three of these websites so we could influence as many people as possible. 

Our Logo and first draft of one of our posters are clearly influenced by our target audience, we used an image of a smart phone to make the campaign more appealing to teenagers instead of an older, less attractive phone which teenagers wouldn't be appealed to. We will use teenagers in our documentary so our target audience can relate to the campaign and some we can use statistics and anecdotes which are accurate and relatable to most teenagers. 

Final Campaign Idea

Our final campaign idea is to base our campaign around Buffs field in Baldock, it was once a very popular park for dog walkers, sports teams and in particularly teenagers. We would like to regenerate this area and transform it into a place suitable for teenagers by repairing the goal posts adding some benches, possibly adding a skatepark and regenerating the building on the field to be an events building that could be used for youth clubs, group meetings, sport changing rooms.

We will create social media pages in particular Facebook, Twitter and Tumblr so we can build awareness about the campaign, receive constructive criticism and feedback for our campaign.

We created a website for our campaign to put all of our information on and refer people to when they see our posters and documentary Click here to see Website

 We created a template for our posters with the basic design and then created a first draft of our first print campaign by adding the two main images and individual caption. 

We will also create a Documentary about Regeneration showing our goals, examples of our target audience and what we want to achieve from the campaign.

Filming Schedule

Date	Time Schedule	Location	Scenes	Costumes	Props	Equipment
Sunday the 8th of December	12.00-1.30	Buffs Field	Georgia Interview about teenagers and flashback	Casual clothes, typically what a teenager would wear	Football and iphone	Camera and Tripod
Sunday the 12th of Janurary	12.00-1.30	Buffs Field	What Regeneration	Dark clothing, typical style of older teenager.	Iphone	Camera and Tripod
Sunday the 12th of January	3.00-4.00	Avenue Park	What is Regeneration (Example)	Same as above	Iphone	Camera and Tripod
Sunday the 19th of January	10.00-11.00	Teenage Bedroom.	What has been done   elsewhere	Casual clothing for fashionable older teenagers	Iphone	Camera and Tripod
Sunday the 19th of January	2.00-3.00	Living room	What could happen?	Same as above	Iphone	Camera and Tripod
Sunday the 26th of January	10.00-11.00	Buffs Field	Flashback- Rhiannon and interview	same as above	Iphone	Camera and Tripod
Sunday the 26th of January	3.00-4.00	Teenage bedroom	Teenage interview- Georgia	Casual clothes, what a teenager would typically wear	Football	Camera and Tripod