Our Target Audience is Teenagers. We want to regenerate Buffs Field park into a place designed to suit the interests and tastes of teenagers. Teenagers need their own space because they're to young to have their own house or flat but also to old to suitable for most community areas.
While Avenue Park was recently regenerated with new playground equipment and a sports field but there is nothing appropriate for teenagers. Most teenagers in Baldock spend their free time at home, at cafes or at Tescos, this clearly shows the lack of community areas in Baldock. We would like to create a park specially for teenagers, with football and rugby equipment, new benches that aren't rotting and we'd like to refurbish the old on site building into changing rooms or a meeting room where youth clubs could meet.
Our Target Audience are teenagers between the ages of 13 and 17 because we received the most response from that age range on our social media pages. We don't have a particular gender in mind for our campaign because all teenagers need a place to spend their free time, also both genders could use the park in different ways.
A majority of teenagers have social media accounts on Facebook, Twitter or Tumblr so we created accounts on all three of these websites so we could influence as many people as possible.
Our Logo and first draft of one of our posters are clearly influenced by our target audience, we used an image of a smart phone to make the campaign more appealing to teenagers instead of an older, less attractive phone which teenagers wouldn't be appealed to. We will use teenagers in our documentary so our target audience can relate to the campaign and some we can use statistics and anecdotes which are accurate and relatable to most teenagers.
Clear focus on target audience and their needs/demands.
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