Company logo

In the Company Logo we clearly show our target audience, the Youth of Baldock. We used a black font because it is more subtle, for example a logo directed to children would be more bright and colourful and there is a clear distinction between children and teenagers. The name is simple and understandable so the message and target audience is clear and obvious. The two words are connected so to show that campaign has a general direction we'd like to take Baldock in for example making Baldock more modern or more appealing to teenagers. The arrow represents the future, this shows that we would like to make Baldock a better place in the future and for future generations. 

For our company we chose to focus on making Baldock a better place for teenagers rather than making Baldock a more eco-friendly place because we feel that appealing to teenagers is more suitable for our campaign and there is more chance of people being interested in the campaign. 

Links to social networking sites

We have set up social sites such as facebook and twitter so we can interact with our target audience and learn what they like and dislike. This gives people a easy way to be involved with the campaign and create awareness for the issue.

Facebook: https://www.facebook.com/regener8campaign













Twitter: https://twitter.com/regener8campgn

Tumblr: http://regener8-campaign.tumblr.com/

Website: http://regener8campaign.weebly.com

FreeSpace Logo and Slogan

Anti-YOLO Logo and Slogan

Logo and slogan Regener8

Initial Thoughts

Initial Thoughts	Answer	Explanation
Who I might work with?	I am in a group with Jess Farey.	We chose to work together because we work well together and have similar abilities .
Chosen area to campaign for.	We have chosen to campaign for Baldock because there is a lot of potential for regeneration here	It is a market town that is one of the oldest settlements in Hertfordshire with some key facilities such as pubs, a library and a community centre. It is important because it is surrounded by several small villages that don’t have the same resources, such as shops (specifically the large Tesco), the sport centre and the library.
Local campaign – how does this place affect the area.	The local campaign will help the local area because teenagers a safe place to spend their time.	Because local teenagers not only in Baldock but also in surrounding towns and villages need somewhere to spend their time.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc	We’d like to do a documentary on regeneration.	We want to create a documentary because we can use more persuasive techniques in a documentary than a short time frame such as a television advert e.g. facts and statistics, anecdotes, emotional language, shock and guilt.
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc	We would like to make three posters.	We want to make eye-catching posters that appeal to the target market group. We can use thought provoking images and language to gain support for our idea and create a memorable campaign as well as the opportunity to use a logo, we could use QR codes to link social networking.
How these 2 forms are integrated (vital for higher marks)	We are going to create a Facebook and Twitter page for our campaign that we will regularly update. We will promote these pages using the documentary and posters.	We think this will appeal to our target audience as well as promoting our campaign to a wider audience. It offers teenagers a chance to interact with us and acts as a constant reminder of the campaign and the work being done.
Intended target audience	Our target audience is teenagers	We chose to target teenagers because we know how to appeal to them and understand the facilities that they want in Baldock. We could also extend our campaign by using social networking sites like Facebook and Twitter that are statistically used the most by young people.
Why this campaign suits them.	It is a suitable campaign for teenagers because it is their future so they should be aware of the issues surrounding the community.	They’re the people who will benefit the most from our ideas. Also, they are the least concerned about environmental issues and regeneration, so this campaign would not only promote our ideas but also educate them.
Any other ideas or comments to make	We will link our products by using similar colours, images/ videos of the same people or area, the same typography/ logo and slogan.	The visual continuity will make it obvious that the products are promoting the same cause and make the campaign look professional and realistic.

Survey results

We created two surveys for people who live in or around Baldock on survey monkey one for all ages and one specifically for our target audience, teenagers. we asked several different questions to determine how satisfied people and in particular teens are with the community areas around Baldock, we did this so we could learn what appeals to our target audience and discover issues in the local community which teenagers want to be addressed. 

Results 

we both put links on our Facebook accounts because this is a site that is statistically proven to use the most, we did this so we could as helpful and useful results as possible.

A majority of the teenagers we asked were between the age of 13 and 16 we had slightly more women answer than men but there were still plenty of men who answered our survey. 

The first question was "where do you like to spend your free time in Baldock" we asked this to see where teenagers spend their free time and to see if Baldock had suitable areas for teenager to spend their time. the most popular answer was Avenue Park, which is also a popular answer for areas to be renovated or added to. Other popular answers were Tesco, Costa coffee and Ivel springs, this shows our audience is interested in protecting green space. This clearly shows that teenagers don't have a particular community area to spent their time like most other age groups.

The next question was if they were satisfied with their community areas in Baldock 66.6%  of people said no, we had comments like 'boring' and 'too babyish'
Other things people said they would like to be added to Baldock were:

• "Have more shops"
• "More hidden benches/ tables etc to hang out at"
• "Skate park"
• "A swimming pool or cinema"
• "More concerts, closer places to go, and in general something to actually do in Baldock"
• "A skate park"
• "Cleaner pathways"
• "Cinema"

Our last question was "which community area in Baldock do you think could be regenerated for another use?" The answers show that people want the town hall and avenue park to be regenerated for a new use. They want them to be refurbished into a more family friendly areas or areas for teenagers to hang out.

Here is a interview with a member of our target audience. Here is a link to our interview. 

Our Presentation and feedback

 

 

Positive feedback from our class included:

• "Clear ideas of what to do (build on existing land)"
• "Good points"
• "Clearly done research"
• "Very specific ideas"
• "Targeting audience"
• "Clear survey and results"
• "Well presented"
• "Clear and confident"

Things we could improve on were:

• "Make the powerpoint in time with the speech"
• "Survey contradicted ideas"
• "More relevant data"
• "Polly spoke too quickly"
• "Fix video issue"

When we give our next presentation, we will consider these comments and try to improve our work by focusing on the areas we could improve on

Survey

Click here to see the survey for our survey focussed on our target audience, teenagers.

Click here to see the survey about regeneration in Baldock with a larger range of ages.

My Group

I am working with Jess Farey because we work at a similar level and we work well together. Click to access her blog here

Community places that could be regenerated in Baldock and Ashwell

• The local stables have been abandoned for more than ten years, they used to be a popular riding stables with plenty of land but when the owner died his family chose to abandon it. The area around it has overgrown and there are many issues inside. I think this could be regenerated into a house, library or regenerated back to it's further glory.

 

• The field next to Ashwell's local church was part of a riding school which was abandoned about ten years ago, while the building was abandoned the field has been sold and rented out regularly up to five years ago when it was abandoned. There are several things that could be done with this. It could be restored for farming like the land behind, it could be made into a splash park or nature reserve or it could be regenerated to make it suitable for renting and buying once again.

• The local park in Baldock obviously already has a purpose, which is to provide a safe place for children to play and a large open space for sporting events but it doesn't offer anything to teenagers, which is why I think a small portion of the field should turned into a skate park so teenagers have a safe space of their own. Also I think a splash park could be added for the children, this would be appealing in the summer and could help young children learn to swim because most swimming pools don't have resources for young children.

 

Community Areas in Baldock

There are a lot of Community Areas in Baldock, it is important to have these areas because it makes the people in the local area bond together and gives families and friends a place to go to relax. For example...

• The Town Hall is a community area that is the focus of several regeneration campaigns, it is a community area which is important to the local society.

 

 

 

• The churches and other religious buildings are important to community because it allows people of all ages to bond over one religion and allows people to apply their necessary religious traditions for example baptising children.  

• The library is a great example of a community area, it has a large range of resources from computers to DVDs and obviously books, it has an area for each age range and on a wide range of subjects. Everyone is welcome there and they even hold events for children.

• There are a lot of Pubs in Baldock, they are important to the community because it allows adults a place to hang out with friends and relax while drinking. Also during the day, it is a nice place for families to spend time.

• Parks are important to the community because they are a place for children to hang out, and for families to spend time together and relax. It is also convenient for events because of all the available space.

 

• The is only sports centre and gym in Baldock and is tied to Knights Templar School but is also open to the community. It is important to have areas like this so people have a resource for exercise and health.

•  The community centre is one of the town's most obvious example of a community area. It has several different types of dance lessons for a range if ages, from infants to teenagers and has many other classes to appeal to society. 

 

Community

Community areas around the school

There are a lot of Community areas for students to socialize and a lot of them are classic examples of regeneration in school.

• The Outside seating areas, there used to be a deserted area between the car park and the art classrooms that no function at all, a few years ago tables were added so people can eat lunch outside in the summer and have a place to socialize at breaks and lunchtimes.

• The chicken coop was added to the school earlier this year as part of the schools campaign to be more environmentally-friendly. Before this was added it was an empty space by the school car park where the school site managers used to keep the rubbish and extra materials, now it is a eco-friendly way to help the school and a place students can go to look at the animals.

• The school field is where most students relax at breaktimes and lunchtimes, the school recently added tables and benches to make it possible to eat lunch or do homework on the field which before wasn't an option. Behind it is the new sixth form building, it was build to give the sixth formers more places to relax and more resources for learning, this shows how much our school cares about the students of community areas.

 

• The school vegetable patch and garden was added over the summer holidays and is another way our school helps the environment. This is used mostly by the gardening club and science departments. Before it was regenerated into a garden it was a quiet part of the school field without many seating areas for students.

 

NHS Anti smoking campaign

The NHS uses shocking images and videos to make their point because they aim to scare people into stopping smoking so using a disgusting image could actually be positive.

 

The Target audience are young adult smokers with a disposable income, they want to give up smoking but can't as shown by the phrase 'hooked'. The people in the adverts are both young, average looking and both look as if they are struggling for money, this indicates that they are both struggling for money.

 

The language in the adverts are simple but are obviously aimed at an adult audience instead of being, simplified even more to make it relatable to children. The use of the phrase "hooked" makes the image and/or video make more sense to the viewer and makes the advert memorable for the viewer.

 

The formats they use are posters are television adverts because the campaign relies on graphic images or video to shock the audience which can't be achieved through radio advertising.

Tory Campaign 2010

The 2010 Conservative campaign uses a typical British family to show that The conservative party initiatives benefit more than just upper class people. The adverts use a caring mother, who is concerned about her children's future which is relatable to other British mothers. The slogan mentions how she wants to support her family which most people can relate to.

 

 

The target audience of the campaign are obviously tory supporters and parents concerned for their children's future, the average age of a tory voter is between 30 and 50 years old, so most parents fall into that category which is why the chose it. It also makes it seem as if the conservative party care about future generations. The slogan "I've never voted Tory before..." makes it clear the advert is aimed at non tory supporters and also makes it seem to be a encouraging and welcoming party.



By using a numbered list the Tory's are clearly showing their priorities in a way which doesn't highlight that the fact that some serious issues are being addressed below less important matters.

 

 

 

Think! Campaign Analysis



 The Think Campaign

 

The Think! campaign is aimed at a wide range of ages. For example the Think! Tales of the Road is aimed as children, this is showed by the simple language and non graphic way the advert is presented. The Stop, think, Live campaign is more graphic and features a teenager dead on the road this shows that the target audience is teenagers and young adults.

 

 



The Campaigns intentions are to build awareness about road safety and use seemingly safe scenarios where people have been seriously injured to show people that they should follow road safety no matter how safe they feel.

 

They adverts use simple language to appeal to a vast range of ages and intellectual levels, they message is simple so they use is simple and obvious so the adverts use simple language to highlight this. The simple language allows people to read or listen to it quickly and makes the advert more memorable, also the text or dialogue doesn't overpower the shocking image or sound.

 

 

The Think! campaign uses a variation of formats to advertise including posters, Billboards, pop-up ads, television adverts and an educational website. The Think! campaign uses shocking or interactive advertising to make people remember the campaign and talk about it on social networking sites. On the Think! website there are several interactive activities for children to teach them about Road safety.

 

Research into Community Campaigns in my Local Area.

Wild Stevenage

Wild Stevenage is a local campaign to protect Stevenage's local wildlife. The Campaign began in April 2011 and was recently completely. The Campaign was supported by the Heritage Lottery Fund,  SoStevenage and Stevenage Borough Council  It has achieved a great deal of changes around the town. They produced nature trails in  Monk's and Whomerley Woods and Shackledell Grassland and family activities were run on Stevenage wildlife areas.

One of the recently added footpaths in Stevenage

The campaign used several media platforms including posters, leaflets and a website, this meant that the campaign was spread amongst several different media platforms but also that it could appeal to a wider range of age groups. One thing I would add would be social networking pages like Facebook or Twitter to appeal to a more young adult audience and keep up with digital media and how it affects society today. 



Here is an example of the Wild Stevenage Website 

The Target audience of this campaign is a range from children to the elderly, because the focus of the campaign is that families from around Stevenage would work together to regenerate the local area. I'd like to draw inspiration from this for my own campaign as it makes regenerating an area more affordable while also having the support of the community. 

This campaign was obviously successful as the community bonded together and supported the campaign, with several people helping to look after the land and the campaign reached all of its goals.

The Target Audience is clearly addressed on the website, the layout is simple and user friendly which shows it is trying to address a range of age groups and technical skill. The webpage features some children working on the regeneration which not only demonstrates an ideal age group but also makes it appealing to parents and grandparents. There is no link to any social networking site which shows that the campaign isn't aimed at young adults or teenagers. 

The website features persuasive techniques such as Slogans, logos, a company name and clear contact details, all of these will attract the target audience and encourage people to get involved. 

Before

After

Baldock Town Partnership

The Baldock town partnership is a campaign to improve Baldock's economy and support local businesses during the recession. The campaign started in 2005 and is still active today. The campaign is represented at North Hertfordshire District Council and other Baldock groups by local members and owners of local businesses. In 2 June 2007 the Baldock Town Partnership became partners with a private limited company. The partnership was initially given £14,000 from the North Herts District Council but all other funds they must find and allocate themselves.

The Baldock town partnership has a webpage on a general website for the town of Baldock and also features in part of 'Enjoy Baldock's newsletter. There is no posters, leaflets, documentaries or social networking pages, I think this gives the campaign a disadvantage because it is difficult for people to find out about the campaign and it doesn't attract young people by using popular social networking sites.

I think the Target audience of the campaign is older adults, probably around 40 or 50 because it doesn't use any digital media techniques to attract young adults or teenagers and the layout is far too professional and the language to complex for the campaign to be aimed at children. 

This campaign is quite successful because it clearly has several volunteers, but unlike some other campaigns this campaign is still in progress despite being started nearly ten years ago. 

Friends of Norton Common
The Norton Common Nature Reserve is a local community area for families and wildlife, it was created along with town in 1903 by the community planners who saw its potential as a town that could connect with nature. FoNC work to protect and preserve Letchworth's wildlife, they work with the Countryside Management Service and North Hertfordshire District Council to solve the problems and build awareness.

 

The campaign uses several different production methods including a website and a leaflet. The campaign is aimed at family sort of age group, with a website designed to appeal to adults but the aim of the campaign is to save the nature reserve which is a goal that could appeal to all age groups even children. The website has quite a neutral colour scheme which shows that it is not aimed at a particular gender. This is clearly not aimed at young people because it isn't represented on social networking sites which is a successful way of appealing to teenagers or young adults.

The Friends of Norton Common Website

Front of Friends of Norton Common Leaflet 

Back of Friends of Norton Common Leaflet 

The Campaign was relatively successful as it has received a lot of support and local publicity , however the campaign's aims have not yet been achieved.

The campaign leaflet uses techniques like slogans, rhetorical question, visual imagery, tables, a campaign logo, a company logo, maps and many other conventions. These help make the campaign more appealing to the target audience and helps get the point across clearly. 

Before

After

Triangle Community Gardens 

The campaign was created in 1999 to promote the values of gardening and community in Hitchin. It was originally set up by people who lived locally and wanted a space for families to use as a place for gardening. 

The campaign uses production methods such as a website and social networking sites on Facebook and twitter. 

The website uses techniques like logos and slogans. It uses simple language so it can appeal to a wider range of age groups including children. The bright and colourful website shows that the target audience includes children. This tells us that the campaign is aimed at families or scouting/guiding groups. 

The social networking links show that the campaign uses digital media to make it appealing to young adults and teenagers. 

The Twitter page for Triangle Community gardens

Facebook Page for Triangle Community Gardens 

The campaign uses social networking to appeal to a wider audience, including teenagers. 

I think the campaign was successful because it has a great deal of support and achieved the goals that it was set even now 15 years after the campaign was founded, the gardens are used by many local people. 

Before

After