Advertising Methods

Campaigns use a variety of cross-media platforms from print campaigns, to podcasts, social networking pages or television adverts.

Print Campaigns





 These posters are featured all over London, especially on the London Underground. It uses a shocking image to draw the audience's attention from far away and make it stand out.

Television adverts

 Television adverts make the audience think, a moving image advert gives the audience more information than a print campaign. It can also use more persuasive language and make a lasting impression on the audience.

Radio adverts

 

 Radio adverts can be as affective as a television advert because even though the audience can't see what is happening that can actually be used in favour of the campaign for example the ISPCC advert uses the lack of images to use Enigma and make the audience feel as if they were in the situation themselves.

Social Networking Pages

Social Networking is very popular method for campaigning, if one person likes a campaign all of their friends will be notified of it with a link to the page.



Websites

Campaigns use their websites to explain their cause and the work they do to help and support it. It also have different resources to help teach people about the cause.

Billboards

Billboards are an affective way of advertising, people who aren't interested in social networking have more ways of finding out about the cause, Billboard adverts are seen by thousands of people and the doll would appeal to children and will give more attention to the cause.