Introduction to Campaigns

What are Campaigns?

A campaign is type of media, which is produces to build awareness whether about an event, a political issue or to raise awareness about a serious problem in the world. A campaign can be presented through print adverts, websites, television adverts and events to build awareness.

Campaigns are used to...

• Promote a Product.

Campaigns like Rimmel London for instance advertise globally through television, magazine, billboards and many more techniques of media.

• Publicise an Event.

Coldplay advertised its tour months before hand and posters like this could be found all over the country. They also advertised with radio ads, television adverts and billboards.

• Educate People

The FACE campaign shows a woman having a stroke and gives step by step instructions on how to tell if someone is having a stroke. It shows a hypothetical situation which the audience can relate to.

 

• Raise awareness about an issue

 The Think! campaigns use direct address to provoke viewers. They use shocking and memorable images or videos to make a lasting impression on the viewer.

• Provide a Public Service

Childline released the You can talk to us Campaign and shows several hypothetical situations where teenagers needed advice and support and couldn't ask their parents at the end it gives a phone number and website where the offer the service for free.