Types of Campaigns
Some examples of Successful Campaigns
The Think! Campaign uses shocking images to provoke the audience into considering road safety. The poster uses direct address to relate to the audience and makes the audience feel empathy for the victim.
In the moving image advert makes the audience feel safe because people assume that when a child is being supervised by her parents they assume the children are safe and this advert shows that it is not true. Parents can relate to the advert because they would be able to visualize their children in that situation and this would obviously make them think.
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