President Obama's Political Campaign

 

 

 

The political campaign for President Obama has an image of President Obama looking into the distance, his is indirect address and this suggests that he is dreaming up a new future. The colour scheme of the campaign is red, white and blue, the national colours of the United states, this implies that he has America's best interest at heart and the patriotic colours show that he can represent America honourably. The simple one word slogan Hope could represent multiple things, it could be to show that president Obama is America's only hope or that America needs hope and this appeals to people who feel America is hopeless. He is dressed professionally which makes him seem as if he knows what he is doing.

He is looking as if he is in thought, this makes him seem intelligent, wise and possible spiritual which makes the audience feel as though he knows what to do to solve America's problems. The American Flag is on his chest which makes him look dedicated to his country. The left side of his face is completely white as if light is shining down at him; this could represent God looking down at him, which would help him with religious voters. Light can also symbolize goodness which could represent the fact that he has morals and fair initiatives.

The Campaign has a unisex colour scheme which shows the campaign is aimed at both men and women. The slogan only uses one word which makes a bigger impact because it emphases it, giving it context, rather than use a longer slogan which fully explains itself. The Simple Slogan could show that the answers to America's problems are simple and Obama has the answer.