Visual Images
Campaigns use Visual Imagery to make a lasting impression on the audience and back up the message of the campaign. Campaign usually have a similar theme, for example the Smoke free Campaign uses a shocking, graphic image to capture the attention of the audience, in all of the Smoke free adverts there is a smoker with a fish hook in his or her mouth, it varies in ages, appearances and sexes to relate to the target audience.
Logos
The Logo of the brand is on every campaign poster it is usually in a clear brightly coloured font so it stands out of the page. A Logo is usually found in one of the corners of a poster and in television advert it would usually appear at the end to show the brand. The Childline advert has the logo in the centre and surrounds it with different in varying colours and fonts, this highlights the brand while other adverts may use a shocking image as the main centre of attention.
Contact Details
Most Campaign adverts feature the campaigns website address and contact details in case someone would want to contact and/get involved with the campaign. They are usually in one of the corners on the bottom half of posters and the last shot of a television advert.
Company Name
The Company Logo usually features in one of the corners of the poster to show who supports the company that supports the campaign to both show that an established company or organisation supports the campaign and get good publicity and build awareness about a company.
Slogan
Most Campaigns have a slogan that is used in every campaign for continuity, it also grabs the attention of the audience, it is usually short and catchy so it makes the audience remember it. The Dogs Trust slogan uses a well known expression but changed the meaning of it to make the audience sympathise with the dog.
Good work with some clear focus on the effects on an audience.
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