NHS SmokeFree Analysis

 

 

 

The advert is anti-smoking campaign from SmokeFree offering help to people addicted to smoking. The Campaign uses a graphic image to make a lasting impression, it uses a literal hook to show the physical damage of being "hooked" on smoking. The slogan Get Unhooked relates to the graphic image. The fish hook metaphor also represents the fact that they are being dragged into death, except instead of a dead fish, it's a person being killed by the addiction. This makes the choice to be unhooked seem obvious because it puts it into context. Her head is pulled in the direction of the hook with her lip being pulled away from her face to show that there is strain on the hook and this shows she is in a great deal of pain, which makes the message of the Campaign stronger.

 

The Logo is in the bottom-right corner and it small and subtle yet still stands out from the white background, so it is noticeable but doesn't draw attention away from the image. The NHS logo is in the Top-Right corner of the poster, It is one of the first things you notice about the poster after the image and it shows that the campaign is supported by a national company which makes the campaign seem more established.

 

The Statistic caption under the picture helps the audience realise how addicted they are to smoking and shows how much they smoke in the long run of things. It implies how expensive it is to smoke, which would appeal financially struggling smokers. The contact details are underneath the statistic and the image and offers both a phone number and a web address, the multiple options make it seem like they are more willing to help and the contact details offer constituency with their other adverts.

 

The girl in the images is young, attractive and appears healthy which highlights who the target audience is and relates to a lot of young women smokers. She is dressed casually and cheaply which shows that paying for her addiction to smoking is making her struggle financially. The girl appears quite young, certainly to young to have a large disposable income which shows once again that she can't afford to be addicted to smoking.